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KANCHI KAMAKSHI

Kanchi Kamakshi, a retail saree brand from Andhra Pradesh considers spiritual heritage an integral part of their brand ethos. Mode developed a campaign to explore this through the story of a granddaughter’s reunion with her grandmother. The photo essay captures them through moments of love, tradition, culture and prayer shared within an ancestral home.

Client: CMR
Services: Concept, Advertising Campaign, Photoshoot