Kankatala, at the threshold of turning 75 years, celebrates through a royal campaign inspired by the Queens of Andhra. Through this campaign, we present a narrative of valour and beauty by reinventing portraits of the queens. These portraits are an artistic interpretation which depict their iconic presence during their stage of stature. Their historic life events, social and cultural evidence aided the visualisation process for each queen. The queens are a personage of great reputation in the land of Telugu people and have been a source of inspiration for generations.

Client: Kankatala
Website: kankatala.com
Services: Branding, Advertising Campaign, Photoshoot


Chalukya Dynasty – 11th century


Chalukya dynasty’s pride the lady who not only fought with great valour and bagged the title of Bhairavi but also expanded provinces. She built many Hindu and Jain temples and encouraged education by providing grants. She was known for being an able administrator and capable general.

There was a softer side to this lady as well which earned her the title of Gunadabedangi or the beauty of virtues. Seen in the image is the architype of the temple being proposed to the queen in her court. The saree is richly woven with the royal peacock and elephants, motifs inspired by the inscriptions on the temples. 


Kakatiya Dynasty – 12th Century


Rudrama Devi- the queen who won a war to prove that she was a worthy successor to the Kakatiya kingdom. She proved her mettle and her father designated her as the son through the Putrika ceremony. However. she faced a great deal of opposition as the men resisted being under a women’s authority. Through her intelligent and diplomatic nature, she was quite successful in asserting her sovereignty and quelled the rebellious rulers with support from citizens and other small rulers. Marco Polo the venetian traveller, who paid a visit during her rule, wrote that she was a lover of justice, equity and peace.

Rani Rudrama has been set against a backdrop of the Kakatiya dynasty’s map with pins pointing at Orugallu (Current day Warangal) and strategic plan drafts since she is an able administrator, warrior, diplomat and earned the right to be a queen by proving her mettle despite belonging to the royal lineage.


Palanadu, Guntur – 12th Century


A powerful woman from the medieval times, an astute military strategist and legendary administrator. The super warrior along with Brahma Naidu at the famous Palanati war. She was tutored in all crafts of warfare including the sword fight and horse riding, besides being taught skills in conducting government affairs by her mentor Gopanna. She was a minister to king Nalagamma and later became the Prime minister of Palanadu. One of the first woman to be a minister in medieval times. She was very proficient with linguistics too. A lot of ballads had a special mention of her whenever the glories of Palanadu were sung. A temple is dedicated to her in the Aravelli region.

The background is set in a barn to showcase her love for horses. Known for her street style approach in dealing with things yet had that panache and grandeur in her style.


Gadwal Samsthanam – 21st Century


Adi Laxmi Devamma was one of the most popular queens of deccan plateau doing the Pre-Independence era. Married at a young age, she lost her husband the King of Gadwal in 1902 when her son was very young leaving the kingdom without a ruling heir. The neighboring Nizam of Hyderabad wanted to interfere in the kingdom’s affair and take a strategic advantage of the void. The son was taken by Court of wards and during this period, Adi Laxmi Devamma stood against the Nizam emperor like steel and protected her kingdom. Later post-independence, she donated a large amount of her wealth and the famous Gadwall fort to educating the kids around the area. The fort is now a polytechnic college for the women. 
She has been photographed against a backdrop of books showing her passion for education and development of her subjects.


Qutubshah Dynasty – 16th Century


Quli Qutub Shah, the king who found the city of Hyderabad, was so fond of his beloved Queen that he named the city after her as Bhagyanagaram. And upon religious conversion of the Queen’s name to Hydermahal, the city was named Hyderabad. A beauty from the Chichelum village with whom the king fell in love so deep it made him transcended all social and religious barriers.

Flowers have always been a wonderful tribute to woman and their beauty, been an expression of love and as a symbolic offering to the deities. Floral motifs echo positivity and purity reflected very frequently on a lot of Banarasi weaves. Classic beauty for the classic Queen’s collection.


Chemudu Dynasty – 21th Century


The Florence Nightingale of Vizag has donated most of her property to establishing hospitals. When there was no orthopedic center in Visakhapatnam, Rani Chandaramani donated her palace Lakshmi Vilas and surrounding lands to set up one. The noble lady also donated a building for the patients afflicted with leprosy and was closely associated with managing the Prema Samajam too. She was also quite spiritual and donated her Ambica bagh palace to be converted into a temple. She was a staunch devotee of Lord Rama.

She stands in her palace and we depict her as an old woman since she rose to fame for her noble intentions much later in life. The floral Jamdani Saree was chosen to reflect the nature and beauty of Visakhapatnam where she lived her life. 


Kankatala Behind the Scenes
Kankatala Behind the Scenes
Kankatala Behind the Scenes
Kankatala Behind the Scenes
Kankatala Behind the Scenes
Kankatala Behind the Scenes
Kankatala Behind the Scenes
Kankatala Behind the Scenes
Concept  : Mourya Dandu & Bala
Photography : Mourya Dandu
Art Direction & Sketches : Bala
Styling : Bala & Suman Misra
HMUA : Jitin Rathore & Supriya Misra
BTS (photo & video) : Vishakha Jindal
Retouching : Irene Velweiss 
Video Editing : Harsh Parmar
Production : Vimal Kumar
Sherin Sam as Akka Devi
Aishwarya Singh as Rudrama Devi
Preeti Dhata as Nayakarallu Nagamma
Pallavi Dutta as Adi Laxmi Devi
Preeti Arya as Rani Bagmati
Anjula Bedi as Chandramani Devi