In our campaign for Gazi Kashmir, we turned to the breathtaking allure of Kashmir itself as our muse. Capturing its untouched beauty, lush landscapes and the charm of traditional mud houses, we sought to embody the essence of the region. Gazi Kashmir celebrates the art of handwoven heritage pashmina shawls, a testament to the legacy of Kashmiri craftsmanship. We were honored to have Noor Mohammed, a renowned Kashmiri Sufi music artist, join our campaign, adorning one of the exquisite shawls, further bridging the connection between cultural heritage and timeless fashion.