Stepping into the e-commerce space, Kanchi Kamakshi silks, a retail saree store in Andhra Pradesh, sought to evolve their brand identity. They needed to stay relevant to a new target base accessed through international shipping.
Mode helped define a strategy that transformed their visual identity, while remaining true to the brand ethos—spiritual heritage, divinity, and the diversity of handloom. We developed a photo campaign titled ‘Paradise’, that invites the viewers to experience the brand with a fresh perspective and alludes to new beginnings.
Inspired by nature and the fantastical, the story was woven around an apsara, a heavenly nymph, and her exploration of the natural and cultural beauty on offer on earth.