‘The Painted Village’ is a poem written by Archana Rao for her new collection 2019. Mode shot a photo-campaign for the collection that depicts the journey of a young girl in a fictional village as she grows to find happiness. The tone of the images evolves like the colour palette of the designs, depicted a girl on the verge of discovering herself dressed in white to confident woman in a striking red ensemble.

Client: Archana Rao
Services: Digital Campaign