For Kanchi Kamakshi Silks an integral part of their brand identity is the pride in the art and diversity of handloom textiles. Mode conceptualised a brand building campaign titled ‘Weaves of India.’ A series of short films, photo essays and written pieces celebrating culture of handlooms in India.

Shot in six handloom epicentres—Pochampally, Banaras, Kanchipuram, Dharamvaram, Phulia, and Ponduru—the narrative explores the intricate relationships between weavers, their communities and their crafts.